#SocialSwipe Great interactive donation billboard. Well executed.
The #SocialSwipe places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.
With your child - Learn
Advertising Agency: Cramer-Krasselt, Milwaukee, USA Via
Slip and Slide LAUNCH RAMP!
Watch the behind the scenes in the link below to find out how to be in our next vid!
Following on the success of Departure Roulette Heineken and W+K tapped into tweets and social conversations around the first stunt to produce a smart follow up stunt. So you better mean your tweets otherwise you might be a jackass :) #Heineken #departureroulette
Using what’s around to promote your message and throwing in a instagram trend to boot.
.puede ser, un poco como el caso kitkat pero en el producto.
Turning the product into a brand challenge.
This was submitted to the blog by a reader but in full disclosure; I and my creative partner worked on this campaign and it took us and the team over at BUZZMAN a year to make, to change the entire manufacturing process, convince the client and get the product to the shelves. It was fantastic to see someone liked it enough to submit it as a post, I and everyone at BUZZMAN hope you enjoy and if you’re in France - get giving ;)