Abercrombie & Fitch Gets a Brand Readjustment
Dove Real Beauty Sketches
Join the conversation at: #WeAreBeautiful
Watch the whole experience
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
And don’t forget: YOU are more beautiful than you think!
by Ogilvy & Mather Brazil.
Your skin friend.
Snickers: You can’t spell when you’re hungry. Clever use of Google ads.
Multiple award-winning 360 integrated campaign titled “The end is only the beginning” for AMC’s zombie-survival television series “The Walking Dead” by South African advertising agency Ireland/Davenport, Cape Town
The campaign received an “In Book Multi-Platform Branding and Promotions” award at D&AD, and an “Outdoor Design Merit” at The One Show Design.
Come4.org, a Porn Site Devoted to Charity
by BEING Paris
Interesting use of mobile coupons
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Window shopping with bpost. Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then.